Adidas, one of the world’s leading sportswear brands, is taking positive steps towards cleaning our oceans by producing useful products with the debris that it collects from the sea. Just a few months after unveiling the first ever trainer made almost entirely from rubbish collected from the deep blue, the company has revealed a rather slick 3D-printed midsole made from discarded illegal fishing nets.
At the recent climate change conference in Paris, an Adidas representative explained that searching for and manufacturing with sustainable materials and innovations was a benchmark of the industry standards that should be set. He went on to say: “The 3D-printed ocean plastic shoe midsole is an example of how we can set new industry standards. We want to bring everyone from the industry to the table, and create sustainable solutions for big global problems.” He added that it was up to the clothing industry to come together and seek solutions instead of waiting for “all the answers” to come from the worlds’ leaders.